that I bought the Proposal Pack. The reaction from my existing clients has been great! They are very impressed with how detailed and professional my new business proposals are."
Potter Designs Inc 3483 Fairview Road New Haven CT PH 555 555 1212 FX 555 555 1213 www.potterdesignsinc.com ABC Capital Ventures Rebranding Campaign Prepared for. James Meranet Managing Partner Prepared by. Allison Potter Principal Attached is our proposal for the project including cost summary for the ABC Capital Ventures Rebranding Campaign. Our estimates are based on our interview with you and outline the project specifications as we currently understand them.
The objective is to combine the creation of new logo with the adoption of new corporate rebranding. Proposal Number. 1001 The Objective Client wishes to combine the creation of new logo with the adoption of new corporate rebranding. Specifically the client wants to adopt new primary logo new logos and graphics for its product line – and to have this new branding extend to new marketing materials it wants created for several direct mail campaigns involving their product line s. Special attention will be paid to treating the graphic design for the client’s products as individual and separate entities and not share common elements between the branding. The Opportunity At Potter Designs we will be responsible for creating all of your graphic design elements using similar formats but different identities for each brand. This means that you or your staff will be able to insert logos into your day to day documents invoices letterhead etc. while maintaining single standard for doing so. The Solution The following is solution outline and estimate of the time it will take for our Company to create all of the necessary elements for the various solutions. The timelines provided below should be used as guide because many of the deliverables may require the client to take time to evaluate and review the materials presented at each milestone.
Solution Overview. Logo Branding Design Your team. Allison Annette Retaining Potter Designs all work orders signed and secured with deposit Design centered interview 2 hours with client Initial design comps and examples to client for review and feedback – days Revisions based on feedback – days Produce final designs day and create full composition set web print transparent apparel etc Solution Overview. Print Design Your team. Allison Annette Note. Portions of the print campaign can be started prior to the completion of required elements of the logo and branding campaigns.
Initial design comps and examples to client for review and feedback – days Revisions based on feedback – days Produce final "template" design – days Addition of all required content as provided by the client in electronic format. Word documents text documents digital photos etc. Content timeline is TBD based on the materials provided to Florentine Design Group LLC by the client. Items to be produced. standard 3.5" 2" business card template that can be utilized for various employees standard 8.5" 11" letterhead template with accompanying envelope template
full color 8.5" 11" double sided tri fold brochure with bleeds Samples and Color Suggestions. We have attached variety of design samples and color palettes based on our conversation with you. We can mix variety of primary colors hues and complimentary colors to arrive at combination that works best for this project. No Outsourcing or Subcontracting. At Potter Designs we perform all of your work in house with our own expert designers to ensure the quality and control over files that our clients require. This means your files and formats will always be preserved and you will never have to worry about losing files or having the wrong formats for your files or other needs now or in the future. Development Costs
Price Project Development License Fees Equipment Costs. Film CMYK Separations $200 est $125 Total Development Costs. Ongoing Yearly Costs Other Service Fees Total Ongoing Yearly Costs. Ongoing Monthly Costs
Maintenance Costs 3rd Party Services Total Ongoing Monthly Costs. Miscellaneous Costs. Training Travel Marketing & Services Shipping Handling $130 Hours
$35.50 est Total Miscellaneous Costs. 165.50 TOTAL AMOUNT $1 865.50 TOTAL MONTHLY AMOUNT Standard Disclaimer. The numbers represented above are to be used as an estimate for the projects discussed. The above Cost Summary in no way constitutes warranty of final price. Estimates are subject to change if project specifications are changed or costs for outsourced services change before being locked in by binding contract. Key project dates are outlined below. Dates are "best guess" estimates and are subject to change before being locked in by binding contract. This timeline is date driven as opposed to the solution timeline which outlines the number of business days each task or phase will take. Description Start Date
End Date Duration Project Start – Receipt of deposit & all client provided materials & required resources client design interview completed 3 days Initial logo & branding design mock ups & concepts delivered to client for review Revised design concepts delivered to client 6 days Phase Complete
Initial print design comps & examples to client for review and feedback 8 days Revisions based on feedback 3 days Phase Complete Production of pre press files for transmission to printer 3 days Holiday
Project End 34 days James Meranet Managing Partner ABC Capital Ventures LLC 221027 West Delta Lane New Haven CT Dear Mr. Meranet
Thank you for meeting with us last week to discuss your project. It was interesting to hear about your business and what you hope to accomplish in the next six months. We feel that we have the exact blend of experience and talent to aid you with this project and to meet your goal of new corporate look and feel for your graphics letterhead and associated materials within the six month timeline. We recently completed re branding and re tooling of similar client’s marketing material in your industry last month and would be happy to provide that client’s contact information as reference for our work and practices. Attached is our proposal for the project including cost summary for the "ABC Capital Ventures Rebranding Campaign." Our estimates are based on our interview with you and outline the project specifications as we currently understand them. If you would like to discuss the specifications further or have any questions please do not hesitate to contact me at the phone number or email address shown below. Sincerely Allison Potter Principal
Potter Designs Inc. 555 555 1212 email@example.com www. potterdesignsinc.com
The Objective. Include purpose statement that covers the problem and the central idea. Restate the clients needs as determined by reading their RFP or your previous interview process. Need #1. Insert need statement here Need #2. Insert need statement here Need #3. Insert need statement here The Opportunity. Include the major points of analysis and identify the opportunity. Restate the clients goals you identified previously via RFP interview etc. Goal #1. Insert goal statement here
Goal #2. Insert goal statement here Goal #3. Insert goal statement here The Solution. Include recommendations for both solution and the steps required for action. Summarize what you are proposing to do and how you are going to do it to meet the goals. The full recommendation page can be added and expanded on. See the Recommendations proposal document template. Recommendation #1. Insert recommendation statement Recommendation #2. Insert recommendation statement Recommendation #3. Insert recommendation statement
Key project dates are outlined below. Dates are " best guess" estimates and are subject to change before being locked in by binding contract. Include all of the important dates related to the project here and break them down by dates and durations in the table below. The descriptions shown are for illustration purposes only. replace them with meaningful descriptions related to your project. Dates can include payment milestones project milestones installation schedules meetings deadlines etc. If you have time line graphic or chart created in another application you can add it here. Description Start Date End Date Duration Project Start Milestone 1 Milestone 2 Phase Complete Milestone 3 Milestone 4 Phase Complete Milestone 5 Milestone 6 Project End
Development Costs Price Project Development License Fees Equipment Costs Insert cost types here Insert Cost Insert Cost Insert Cost Total Development Costs. Ongoing Yearly Costs Insert total Other Service Fees
Insert cost types here Insert Cost Total Ongoing Yearly Costs. Ongoing Monthly Costs Insert total Maintenance costs monthly and or yearly Party Services Insert cost types here Insert Cost Insert Cost Total Ongoing Monthly Costs.
Miscellaneous Costs. Insert total Training Travel Marketing & Services Shipping Handling Insert cost types here Insert Cost Insert Cost Insert Cost
Insert Cost Total Miscellaneous Costs. Insert total TOTAL AMOUNT Insert total TOTAL MONTHLY AMOUNT Insert total TOTAL YEARLY AMOUNT Insert total Standard Disclaimer. The numbers represented above are to be used as an estimate for the projects discussed. The above Cost Summary does in no way constitute warranty of final price. Estimates are subject to change if project specifications are changed or costs for outsourced services change before being locked in by binding contract.