Company Rebranding Sample Proposal

ABC Capital Ventures Rebranding Campaign

Attached is our proposal for the project including cost summary for the ABC Capital Ventures Rebranding Campaign. Our estimates are based on our interview with you and outline the project specifications as we currently understand them. The objective is to combine the creation of new logo with the adoption of new corporate rebranding.

The Objective

Client wishes to combine the creation of new logo with the adoption of new corporate rebranding. Specifically the client wants to adopt new primary logo new logos and graphics for its product line – and to have this new branding extend to new marketing materials it wants created for several direct mail campaigns involving their product line s. Special attention will be paid to treating the graphic design for the client’s products as individual and separate entities and not share common elements between the branding.

The Opportunity

At Potter Designs we will be responsible for creating all of your graphic design elements using similar formats but different identities for each brand. This means that you or your staff will be able to insert logos into your day to day documents invoices letterhead etc. while maintaining single standard for doing so.

The Solution

The following is solution outline and estimate of the time it will take for our Company to create all of the necessary elements for the various solutions. The timelines provided below should be used as guide because many of the deliverables may require the client to take time to evaluate and review the materials presented at each milestone. Solution Overview.

Logo Branding Design

Portions of the print campaign can be started prior to the completion of required elements of the logo and branding campaigns.

Samples and Color Suggestions

We have attached variety of design samples and color palettes based on our conversation with you. We can mix variety of primary colors hues and complimentary colors to arrive at combination that works best for this project. No Outsourcing or Subcontracting.

At Potter Designs we perform all of your work in house with our own expert designers to ensure the quality and control over files that our clients require. This means your files and formats will always be preserved and you will never have to worry about losing files or having the wrong formats for your files or other needs now or in the future. Standard Disclaimer.

The numbers represented above are to be used as an estimate for the projects discussed. The above Cost Summary in no way constitutes warranty of final price. Estimates are subject to change if project specifications are changed or costs for outsourced services change before being locked in by binding contract.

Key project dates are outlined below. Dates are "best guess" estimates and are subject to change before being locked in by binding contract. This timeline is date driven as opposed to the solution timeline which outlines the number of business days each task or phase will take.

Project Start – Receipt of deposit & all client provided materials & required resources client design interview completed. Initial logo & branding design mock ups & concepts delivered to client for review. Revised design concepts delivered to client.

Initial print design comps & examples to client for review and feedback. Revisions based on feedback. Production of pre press files for transmission to printer.

Thank you for meeting with us last week to discuss your project. It was interesting to hear about your business and what you hope to accomplish in the next six months. We feel that we have the exact blend of experience and talent to aid you with this project and to meet your goal of new corporate look and feel for your graphics letterhead and associated materials within the six month timeline.

We recently completed re branding and re tooling of similar client’s marketing material in your industry last month and would be happy to provide that client’s contact information as reference for our work and practices. Attached is our proposal for the project including cost summary for the "ABC Capital Ventures Rebranding Campaign." Our estimates are based on our interview with you and outline the project specifications as we currently understand them. If you would like to discuss the specifications further or have any questions please do not hesitate to contact me at the phone number or email address shown below.