CD-ROM Marketing Materials Creation Proposal

The Objective

Leaping Lizards is unique specialty retail store. Expansion is the primary objective. Cutting edge marketing materials that will promote the launch of the new Leaping Lizards web site. Develop the ability to track Marketing effectiveness.

Expand the current customer base and increase market share.

The Opportunity

Leaping Lizards has unique opportunity to use custom designed multi media presentation that will promote virtual tour of products and services available. Personal setting through the web is usually difficult at best but this will allow customers to feel the personal touch no matter where they are shopping from. Drive new and repeat business to the website and the Brick and Mortar locations.

Reduce costs of Marketing materials by using the Internet as the primary source of marketing material. Incorporate the look and feel of the Brick and Mortar stores into the web presence with virtual imagery.

The Solution

D2 Creations specializes in Graphic Design and Web Development that helps businesses grow and expand market share. We have created virtual tours for many Brick and Mortar stores and new Web Presences for many of the Fortune 1000. D2 Creations will create multimedia CD ROM for Leaping Lizards incorporating full store virtual IPIX tour and will be produced on mb business card CD ROM for use with Windows compatible computers. The CD ROM will include the APT tracking system allowing Leaping Lizards to track the results of how the CD ROM is being utilized by prospective and current customers.

This includes real time usage reports and extensive monthly statistics reports. The CD ROM will include creation of all cover art work replication of copies inserted in vinyl sleeves second Flash animation introduction Enterprise tracking features custom background and graphics Brick and Mortar virtual tour shot by the D2 Creations staff at your location and pages of brochure type information. Leaping Lizards started business in as small retailer located on tourist island just north of Seattle Washington.

The retail space has grown from square feet to just over square feet today. The staff has also grown from the original to today with the ability to add many telecommuters as needed. Located in the heart of the retail district for the island in town called Eastsound Leaping Lizards has enjoyed successful tourist season business.

Tourist season encompasses only weeks out of the year and Leaping Lizards sees 80% of its sales during this time period. This is the driving force for new method of selling to customers for sales to grow any further. It is this disproportion of sales volume that will force and allow Leaping Lizards to grow into the cyber world of commerce. With web presence in addition to the Brick and Mortar location Leaping Lizards can expect to see growth in sales between 500 800% in the first months.

Marketing of the new Leaping Lizards web site will be crucial to the success of this expansion. Standard Disclaimer. The numbers represented above are to be used as an estimate for the projects discussed.

The above Cost Summary does in no way constitute warranty of final price. Estimates are subject to change if project specifications are changed or costs for outsourced services change before being locked in by binding contract. Leaping Lizards is Brick and Mortar Specialty retail store that is looking to expand into the cyber world of the internet to gain new customers and expand market share. D2 Creations plans to create cutting edge interactive marketing mini CD ROM that will utilize virtual reality tour of the Brick and Mortar store incorporated with an commerce store that will allow customers more assistance in picking and coordinating specialty items ordering products not normally carried in store and offering free personalized shopping.

Coordinated with market launch of the new Leaping Lizards web site will be promotional mailing of the customized mini CD ROMs and other marketing promotions designed to drive current and new customers to both the web site and the Brick and Mortar locations. We believe D2 Creations is best suited for this project for number of reasons. Any college student can offer to create web site for you or make marketing materials or even design marketing campaigns.

But you get what you pay for. Experience means everything and it is the good name of your company and your success or failure that is on the line. D2 Creations is known for cutting edge and award winning design and multimedia projects.

We strive to make you look your best in all of your advertising media relations and web presence. With over years combined experience in graphic design journalism web production and photography we have both the breadth and the depth that you need for success. Our work can be found around the block and around the globe since 1982.

We use nothing short of state of the art equipment and software and our staff is dedicated to being the best through continuing education and projects that take them to the limits and beyond. We have worked with clients such as; Rosario Resorts Carnival Cruise Line Hambdon Communications Keytronic Corporation Wendle Ford AttorneyLinks USA and many others. When nothing short of the best will do it is the experience that counts.