Book Publishing Sample Proposal

The Web Production Cookbook with Dreamweaver and Fireworks

With the release of Macromedia Studio MX more and more people want to take advantage of the integrated tools in both Fireworks and Dreamweaver to increase productivity and site consistency and to provide richer feature packed functionality for their web sites. There are no existing titles that have the same or nearly the same scope or teaching method as this book.

The Objective

Macromedia Studio MX is projected to be top selling product in the next few years and this book plans to take advantage of this opportunity. This book provides the following. Instructions that go beyond those provided in the documentation that accompanies the software.

Extensive examples of what can be accomplished with the software and step by step instructions on how to achieve those results. Time saving tips and tricks from the experts.

The Opportunity

While there are several books on the market that are targeted toward novice users my book will help both new and more experienced users get the most out of the software thus reaching broad audience. Include the tutorial instructions needed by novices plus advanced techniques for the users who already have basic familiarity with the tools. Provide hundreds of visual examples screenshots of actual product screens and web pages to assist with quick learning and accurate results.

Offer tips and tricks found nowhere else.

The Solution

This book will appeal to all users of Macromedia Studio MX and should sell much better than any rivals in the marketplace. Timely marketing publication and distribution to coincide with release of the Macromedia Studio MX package is critical however. I don’t believe there is currently any title that has the same or nearly the same scope or teaching method as this book. As far as Fireworks and Dreamweaver books currently in print there are the following.

Building Websites with Macromedia Dreamweaver MX and Fireworks MX by Margot McKee. This book is targeted at the new user and is largely repeat of instructions provided in the online documentation shipped with the software. Creative Guide to Using Dreamweaver MX Creative Guide to Using Fireworks MX with CDROM by Conrad Oxley.

While these books both teach the basics neither provides extensive examples of what can be accomplished with the software and neither provides tips and tricks for advanced users. This book assumes that the reader has general or casual knowledge of working with graphics and HTML to produce basic web page using the programs of their choice. With the release of Macromedia Studio MX more and more people want to take advantage of the integrated tools in both Fireworks and Dreamweaver to increase productivity and site consistency and to provide richer more feature packed functionality for their web sites.

This book's audience covers wide range of users; they may be current Dreamweaver users at any level looking to incorporate Fireworks into their workflow or vice versa. This audience may include experienced HTML developers migrating from HomeSite PC or BBEdit Mac to Dreamweaver MX. Novice web designers and developers can use the solutions in this book to advance their design and development skills. All levels of users can take advantage of the recipes in this book to separate content from structure and presentation through the use of server side technologies and Cascading Style Sheets.

To facilitate creating an environment where sales can take place the following marketing plan is to be implemented. The target market has been described in the "Market and Audience" section of the proposal. Planning Process. Target those bookstores both online and physical locations that specialize in sales of books for developers and other users of software products.

Marketing Venues. Bookstores that serve hi tech users including but not limited to community college and university bookstores as well as general online and physical bookstores such as Amazon Borders Barnes & Noble etc. Additional opportunities might be found at conferences that feature Macromedia software and Macromedia may be willing to share marketing information with the publisher to help promote both the software and this book. The author also plans to keep current her web site which will also help promote this book. Marketing Budget. The marketing budget will be defined by the publisher.

Marketing Time Table. The marketing time table will be defined by the publisher with advance input from the author to highlight opportunities such as technical conferences and college classes that the publisher may not be aware of. It might be advisable to contact Macromedia to see if the company is amenable to joint marketing efforts. Follow up Marketing Plan. The publisher may choose to approach Macromedia and acquire if possible the company’s list of registered buyers of Macromedia Studio MX.

This list could then be used for targeted mailing campaign to advertise this book. Marketing Analysis. As with most books the effectiveness of the marketing campaign will be demonstrated by the number of books sold via internet and physical locations vs. the number of returns. Key project dates are outlined below.

Dates are "best guess" estimates and are subject to change before being locked in by binding contract. Following is summarized list of chapters along with their estimated page counts. The Web Production Cookbook with Dreamweaver and Fireworks.

Chapter 1. Dreamweaver and Fireworks Workspace pages. Chapter 2.

Image Basics pages. Chapter 3. Using Fireworks Drawing Tools pages.

Chapter 4. Repair and Enhance Images pages. Chapter 5. Text in Fireworks and Dreamweaver pages.

Chapter 6. Interface Elements and Menus pages. Chapter 7. Slicing and Optimizing Images pages.

Chapter 8. Exporting Images From Fireworks pages. Chapter 9. Managing Dreamweaver Site pages.

Chapter 10. Table Operations pages. Chapter 11. Styling with Cascading Style Sheets CSS pages.

Chapter 11. Automating Tasks pages. Chapter 12. Administrating Contributing Sites pages.

Chapter 13. Adding Form Elements pages. Chapter 14. Working with Frames pages.

Chapter 15. Adding Multimedia pages. Chapter 16.

Animation and DHTML pages. Chapter 17. Collaboration and Source Control pages.

Chapter 18. Making Your Site Dynamic pages. Chapter 19. Editing Code pages.

Chapter 20. Putting It All Together pages. Page Count. The approximate final page count is with approximately images.

Don’t need illustrations; screenshots will be taken as each recipe is written. For illustration and copyright issues we are not including an actual chapter from Joyce’s book. Here you would insert sample chapter or two from your book. I began Web design in and used computer books and online resources to teach myself Web design.

Since had so many graphic related books began to write reviews to help others. Then took over and redesigned the Us bookstore where also started adding tutorials. Wrote tutorials for several online magazines including Web Review. Then began tech editing graphic design books prior to being asked to write Fireworks book.

Discovered that really liked writing and teaching and I’ve been doing it for two and half years now. Am also Macromedia volunteer and participate in the online forums. I have been working with Dreamweaver developing Web sites since Dreamweaver version 1.

Have written the Dreamweaver MX Complete Course book and contributed to Dreamweaver MX Magic. I have been working extensively with Fireworks since version and have written and or contributed to different Fireworks titles including. Fireworks and Design Fireworks MX Zero to Hero Fireworks MX Magic and the Fireworks portion of the Dreamweaver Fireworks MX Savvy book.

I have also recently completed the Macromedia Studio MX Bible. Maintain personal Web site at www.JoyceJEvans.com which features my books and tutorials.