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These 20 chapters are used in this document:
Cover Letter, Title Page, Table of Contents, Executive Summary, Services Provided, Products, Assets, Intellectual Property, Approach, Traffic, Promotion, Valuation, Company Operations, Financial Statement, Profit and Loss Statement, Payment Schedule, Future Potential, Inclusions, Testimonials, Back Page
This template, built by the Proposal Kit software, is 100% human-written content.
We include this 20 page layout with Proposal Pack. Create variations of this document of any length to suit your specific needs—Order and download.
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( Design themes, color schemes, fonts, and images are all customizable )
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This sample proposal is based on the same layout as this template and is included in every Proposal Pack. The visual design of the templates will match whichever Proposal Pack design you purchase. To get this template in a different design theme than shown in the sample, purchase any other Proposal Pack design theme and this template will be included.
You can create an editable Word version of this sample in any design theme of your choice including branded to your logo.
Proposal Kit is very helpful to my business. I used it for a very big tendering project and we won the business with it."
There is no one-size-fits-all template for a selling a web site and digital assets proposal. Proposal Kit templates can be customized as needed to fit any situation using the extensive chapter template library. Here are some key chapters typically included in this type of template. Use this template as your starting point and customize it as needed using the software included with each Proposal Pack or the Professional bundle.
The Cover Letter serves as the introduction to your proposal. It should capture the attention of the prospective buyer, provide a brief overview of what is being offered, and set the tone for the rest of the document. Considering the situation of selling a web site and digital assets, you would highlight the unique value of the site and assets right from the start.
The Executive Summary provides a concise snapshot of the entire proposal. It summarizes the key points, including the purpose of the sale, the main assets involved, and the benefits to the buyer. For this type of proposal, focus on the profitability, audience reach, and growth potential of the web site and digital assets.
In the Approach chapter, you detail the strategy behind the sale and how you plan to transition the web site and digital assets to the new owner. This can include timelines, key steps, and any support you will offer during the handover process.
This chapter outlines the promotional efforts that have been made to market the web site and its digital assets. Highlight any marketing campaigns, SEO strategies, and social media presence. This helps the buyer understand the visibility and market penetration of the web site.
Valuation is critical, as it presents the monetary worth of the web site and digital assets. Include methods used for valuation, such as revenue multipliers, market comparisons, and asset valuations. This chapter should provide a transparent and justifiable figure to the prospective buyer.
In the Traffic chapter, you present data on the web site's audience, including visitor numbers, sources of traffic, and engagement metrics. This information is crucial for the buyer to understand the reach and activity levels of the web site.
Provide a detailed Financial Statement that includes income, expenses, and other financial metrics. This chapter should give the buyer a clear picture of the web site's financial health and operational costs.
The Profit and Loss Statement shows the profitability of the web site over a specific period. This chapter should include revenues, costs, and net income, helping the buyer assess the financial performance of the web site.
Outline the proposed Payment Schedule for the sale. This chapter should detail the payment methods, milestones, and any terms or conditions attached to the transaction.
Discuss the Future Potential of the web site and digital assets. Highlight opportunities for growth, potential markets, and any planned developments. This chapter aims to excite the buyer about the long-term benefits of purchasing the assets.
List any Services Provided with the sale, such as ongoing support, training, or maintenance. This helps the buyer understand what additional value they are getting beyond the assets themselves.
Detail any Products that are included with the web site and digital assets. This could include digital products, e-books, software, or any other sellable items that come with the purchase.
Specify all Inclusions in the sale. This chapter should list everything that is part of the deal, ensuring there is no confusion about what the buyer will receive.
Provide an overview of the Company Operations, including organizational structure, key processes, and any operational manuals. This helps the buyer understand how the web site has been managed and what will be needed to continue its success.
Detail all tangible and intangible Assets included in the sale. This can range from physical servers to digital content and intellectual property.
This chapter focuses on the Intellectual Property included in the sale, such as trademarks, copyrights, and patents. It is important to outline the value and legal status of these assets.
Include Testimonials from satisfied customers or clients. This chapter adds credibility to your proposal by showcasing positive feedback and success stories.
This document can be used in many contexts and has various uses depending on the needs. Depending on your situation, customize the chapter list as needed using a Proposal Pack or the Professional bundle.
The Selling a Web Site and Digital Assets Proposal may also be referred to in different ways or be used in more specialized situations, such as:
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Cover Letter, Title Page, Table of Contents, Executive Summary, Approach, Promotion, Valuation, Traffic, Financial Statement, Profit and Loss Statement, Payment Schedule, Future Potential, Services Provided, Products, Inclusions, Company Operations, Assets, Intellectual Property, Testimonials, Back Page
You can create this document using any of the logo-designed Proposal Packs. Pick any Proposal Pack with a logo design theme you like best; they will all work equally well. The Proposal Pack for Any Business is the pack with no extra added logos or colors - designed to be used plain or for you to customize with your logos and graphics.
The Proposal Pack design theme you purchase will determine the visual look of this template. The screenshot above only shows the plain generic design theme. Names and stories in examples are fictional; however, the templates are from real client use cases.
We include a library of chapters to be assembled based on your needs. All proposals are different and have different needs and goals. We designed Proposal Pack so you can customize the documents to suit your needs.
You will best create this document using the Proposal Pack Wizard - Expert Edition software to select this template and build it in the Proposal Pack logo design theme of your choice along with any desired customizations (such as adding additional chapters, removing unneeded chapters, changing the order of chapters, and importing your company logo). This template outlines a proposal for the described situation. Each user is responsible for typing in the actual content of the provided pages with their information to complete the proposal.
You create this template using the Wizard software with an entire Proposal Pack library and software. We include the Expert Edition of the software in the Proposal Kit Professional bundle. Microsoft Word for Windows is required to use the customizing software.
You can also edit Word document templates in other office software such as Word for Mac. We will assist Mac users in assembling this template - Selling a Web Site and Digital Assets Proposal - for their first project if they do not have the required platform to run the Wizard software.
We typically include more chapters in the templates than most people will need to give everyone more variety in the chapters they may need. You can trim down a long template by removing pages you do not need or combining multiple chapter topics into one page.
Many people find the Proposal Kit website after searching for a specific proposal. Once you've purchased and installed the software, how do you build that template you found in the first place? This video shows you how to build any proposal you see on the Proposal Kit website.