How to write your MEDDPICC Sales Proposal Template
With a Proposal Pack, you can create variations of this document of any length to suit your specific needs. This template is built using the Proposal Pack Wizard software included with any Proposal Pack or the Proposal Kit Professional bundle.
We typically include more chapters in the templates than most people will need to give everyone more variety in the chapters they may need. You can trim down a long template by removing pages you do not need or combining multiple chapter topics into one page.
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( Design themes, color schemes, fonts, and images are all customizable )
You can also create countless variations of this document to suit your needs using the included library of 2200+ chapters.
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Popular Proposal Pack Design Themes
The Proposal Pack for Any Business is a plain text design theme that does not include a visual design theme with logos or background photos. These design themes are commonly used to create this template. Any Proposal Pack can be used to create this template. Select a design theme based on your personal preferences for the visual look of the templates.
Use Cases for the MEDDPICC Sales Proposal Template
- Presenting a business proposal to a new potential client in a highly competitive industry.
- Updating an existing client about new service offerings that align with their business needs.
- Structuring a sales pitch to large corporations with multiple stakeholders.
- Tailoring a sales strategy for complex products or services requiring detailed explanation.
- Establishing credibility with new markets or industries unfamiliar with your company.
- Responding to a formal Request for Proposal (RFP) from a government or large enterprise.
- Demonstrating the value of a product/service through detailed metrics and ROI analysis.
- Navigating complex sales scenarios where multiple decision-makers are involved.
- Outlining the competitive advantages in a crowded marketplace.
- Providing a comprehensive breakdown of costs and expected benefits to the economic buyer.
Chapters Suggested for the MEDDPICC Sales Proposal Template
Cover Letter, Title Page, Table of Contents, Executive Summary, Needs Assessment, Metrics, Economic Buyer, Decision Criteria, Decision Process, Identify Pain, Champion, Competition, Cost Summary, Return on Investment, Company History, Services Provided, Management Team, Policies, Guarantees, About Us, Back Page
Copy and paste this chapter list into the Proposal Pack Wizard's 'Select by AI' screen to build the MEDDPICC Sales Proposal Template. The Wizard is included with any Proposal Pack or the Proposal Kit Professional.
While the chapter list for this layout has been AI-generated, the Word template that the Proposal Kit software will create is 100% human-written content.
Components of the MEDDPICC Sales Proposal Template
Creating the MEDDPICC Sales Proposal Template involves assembling several chapters and filling them in with your details. While there's no one-size-fits-all template for every situation, Proposal Kit offers layouts that can be customized using its extensive chapter template library. The Wizard software builds this template for you, customized to your needs. The Wizard software is included in every Proposal Pack and the Proposal Kit Professional. You can customize this list of chapters as needed in the Wizard software, such as adding additional chapters, removing chapters, and changing the order of chapters.
Cover Letter
The Cover Letter introduces your proposal, setting the tone and presenting the primary purpose of the document. It should address the potential or existing client directly, highlighting your understanding of their needs and expressing your enthusiasm for the partnership.
Title Page
The Title Page serves as the formal introduction to your proposal. It includes the name of the proposal, the name and contact information of both your company and the client's, and the date of submission.
Table of Contents
The Table of Contents organizes the proposal's content, providing a clear guide to the document structure and making it easy for readers to navigate to specific sections.
Executive Summary
The Executive Summary offers a concise overview of the proposal, summarizing the key points including the client's needs, proposed solutions, and expected outcomes. This section aims to capture the interest of decision-makers quickly.
Needs Assessment
In the Needs Assessment chapter, detail the specific needs of the client that your proposal addresses. This should align with the knowledge gathered during the sales process to tailor the proposal to the client's exact requirements.
Metrics
The Metrics chapter outlines the measurable outcomes or key performance indicators that are relevant to the proposal. It demonstrates how success will be evaluated post-implementation.
Economic Buyer
The Economic Buyer section identifies the key financial decision-maker within the client's organization. Here, you discuss how the proposal will meet their financial criteria and investment expectations.
Decision Criteria
In the Decision Criteria chapter, outline the criteria that the client will use to evaluate your proposal. This includes factors like cost, ROI, company reputation, and alignment with business goals.
Decision Process
The Decision Process section explains the steps the client will go through to make a decision. Understanding this helps in aligning the proposal with the client's internal evaluation processes.
Identify Pain
This chapter addresses the specific challenges or 'pain points' the client is facing. Describing these pains accurately shows empathy and positions your solution as a necessity.
Champion
The Champion section identifies the internal advocate within the client's organization who supports your solution. Discuss how you plan to work with this individual to facilitate the proposal's success.
Competition
In the Competition chapter, acknowledge other companies that might also be bidding or are currently serving the client. Here, differentiate your offerings and highlight your competitive advantages.
Cost Summary
The Cost Summary provides a detailed breakdown of the costs associated with your proposal. The Proposal Kit software can automate this data through its line-item database, ensuring accuracy and customization.
Return on Investment
The Return on Investment chapter quantifies the financial benefits the client can expect from implementing your solution. It's crucial for convincing the economic buyer of the value offered.
Company History
Company History presents an overview of your company, including its background, milestones, and reputation in the industry. This builds credibility and trust with the client.
Services Provided
In the Services Provided chapter, detail the specific services or solutions being offered. This section should directly address how these services will fulfill the client's needs outlined in the Needs Assessment.
Management Team
The Management Team section introduces the key personnel involved in the project. Highlight their expertise, experience, and roles to assure the client of your team's capability to deliver the proposed solution.
Policies
In the Policies chapter, outline the relevant policies that govern your service delivery and client interaction. This may include payment terms, service level agreements, and confidentiality policies.
Guarantees
The Guarantees section provides assurances to the client, including satisfaction guarantees and support commitments. This reinforces the reliability and quality of your service.
About Us
About Us offers more detailed information about your company, its mission, values, and unique qualities. This section helps foster a deeper connection with the potential client.
Back Page
The Back Page is the formal closure of your proposal, often including contact information and a polite thank you note, inviting further discussion or queries from the client.
This template is also referred to as
- MEDDIC Sales Proposal
- Strategic Sales Plan Template
- Complex Sales Strategy Proposal
- Business Sales Presentation Template
- High-Value Client Proposal
- Detailed Sales Proposal Format
- Competitive Analysis in Proposals
- Decision-Making Criteria Sales Plan
- ROI-focused Sales Proposal
- Executive Sales Pitch Template
How to create the MEDDPICC Sales Proposal Template with Proposal Pack Wizard
You can create this document using any of the logo-designed Proposal Packs. Pick any Proposal Pack with a logo design theme you like best; they will all work equally well. The Proposal Pack for Any Business has no extra logos or colors added. It is designed to be used plainly or customized with your logos and graphics.
This is a recipe for a template you can build in the Proposal Pack Wizard software using any of the Proposal Pack design themes. This template uses a new feature in the Wizard software for creating templates based on lists of chapters selected by the Business Proposal Outline Creator for Proposal Kit OpenAI GPT. We've used the GPT to generate this template recipe that you can paste into the Wizard's 'Select by AI' screen when selecting the templates for your project document. This Wizard feature will auto-select all the chapters generated by the GPT and map any mismatches to Proposal Kit chapter templates as best possible. This is a new experimental feature of the Proposal Pack Wizard software.
See this article, How to Streamline Your Business with AI Proposal Writer Tools, for more details on using ChatGPT to create your proposal outlines that can then be made by the Proposal Kit software.
If you have a ChatGPT Plus subscription for custom GPTs, use the Business Proposal Outline Creator for Proposal Kit OpenAI GPT to generate custom proposal chapter lists.
The Proposal Pack design theme you purchase will determine the visual look of this template. The screenshot above only shows the plain generic design theme.
We include a library of chapters to be assembled based on your needs. All proposals are different and have different needs and goals. We designed the Proposal Packs so you can customize the documents to suit your needs.
You will best create this document using the Proposal Pack Wizard - Expert Edition software to select this template and build it in the Proposal Pack logo design theme of your choice along with any desired customizations (such as adding additional chapters, removing unneeded chapters, changing the order of chapters, and importing your company logo). This template outlines a proposal for the described situation. Each user is responsible for typing in the actual content of the provided pages with their information to complete the proposal.
You create this template using the Wizard software, which includes the entire Proposal Pack library and software. We include the Expert Edition of the software in the Proposal Kit Professional bundle. Microsoft Word for Windows is required to use the customizing software.
How to Build Proposal Template from an AI Outline
This video shows how to build a Word format proposal template using the Proposal Pack Wizard software from an AI-generated outline. This video is illustrated with pre-created AI outlines of chapters that are pasted into the Wizard software, which then generates a Word document from the outline.
Key Takeaways
- The MEDDPICC Sales Proposal Template is built using a Proposal Pack or the Professional bundle using the included Wizard software.
- You can create unlimited custom variations of this template.
- The Wizard software automates quotes and other financial pages with a line-item database.
- There are no ongoing subscription fees. You get lifetime unlimited use.
- Proposal Kit is made for freelancers, small businesses, and non-profits.
- Proposal Kit product content (templates, samples, software) is 100% written by humans.
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By Ian Lauder
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