Summary - Message

Overview of the Message Chapter

The Message chapter in the Proposal Kit system serves a unique and impactful role within business proposal documents. This chapter is specifically designed to convey a personal or official statement from a key figure in the company, such as the CEO or president. The purpose of this chapter is to add a personal touch to the proposal, lend credibility, and directly communicate the company's commitment to the potential client or partner.

How is the Message Chapter Used?

In a business proposal, the Message chapter is typically positioned near the beginning of the document. It acts as a personal greeting or foreword from an important figure within the company to the proposal's recipient. This message can set the tone for the proposal, highlight the importance of the relationship, and reassure the recipient of the senior management's direct involvement and interest in the proposed project or partnership.

What is Included in the Message Chapter?

The contents of the Message chapter usually include a brief, focused statement that addresses the recipient directly. This might cover a few key areas such as:

• A personal greeting and introduction.
• An expression of gratitude for considering the partnership or project.
• A brief overview of the company's values and mission as it relates to the proposal.
• A statement of commitment or a forward-looking optimistic note about the proposed work.
• A signature line with the name and title of the company official delivering the message.

Use Case Examples for the Message Chapter

The flexibility of the Message chapter allows it to be adapted for various situations within different types of proposals. Some examples include:

• Business Expansion Proposals: A message from the CEO expressing excitement about expanding the company's operations and how the proposed partnership could be beneficial.
• Technology Implementation Proposals: A note from the CTO outlining the importance of technological advancement and how the proposed technology solution fits into the larger goals of the company.
• Grant Proposals: A statement from the Director of Non-Profit expressing the organization's mission and how the funding will be used to further that mission.
• Research Proposals: A foreword by the Chief Scientist explaining the impact of the research and its importance in the field.
• Service Contract Proposals: An introductory message from the CEO discussing the company's longstanding commitment to service excellence and reliability.

Key Takeaways

• The Message chapter adds a personal touch to business proposals, making them more engaging and credible.
• It typically contains a statement from a key figure in the company, such as the CEO, tailored to the context of the proposal.
• This chapter is and can be adapted to fit various types of proposals and industries.
• Positioning this chapter near the beginning of the proposal can set a positive tone for the document.
• The personal endorsement and commitment expressed in the Message chapter can significantly influence the proposal's reception.

Related Chapters

• Vision
• Amplification
• Briefing
• From the CEO