Sample Business Proposals SEO Services Sample Proposal

SEO Services Sample Proposal

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The SEO (Search Engine Optimization) Proposal is an example of a proposal using Proposal Pack to pitch the services of an SEO (Search Engine Optimization) specialist to a client to optimize their web site search results.

This is a good example to follow for any business or individual offering technical services to clients.

Length of Sample: 18 Pages

There are hundreds of templates to choose from in each Proposal Pack. This sample uses the following subset of Proposal Pack templates: Cover Letter, Title Page, Table of Contents, Client Summary, Needs Assessment, Expected Results, Project Deliverables, Time Line, Project Budget, About Us, Testimonials, Appendix A

There are 105 complete sample proposals (including this one) in each Proposal Pack. The following related samples are also included in each Proposal Pack:

• Large Web Site and CD-ROM Project
• Small Business Web Site Project Proposal
• Micro Web Site Project Proposal
• CD-ROM Marketing Materials Creation Proposal
• Multilingual Web Site and DVD Sample Proposal
• Web Site Creation and Software Integration Project
• Marketing Campaign Services Sample Proposal

This sample illustrates how to write the following types of proposals:

• General business proposal
• Technical proposal
• Service sales proposal
• Project pitch proposal
• Marketing and advertising proposal
• IT, software, hardware, web site proposal

This sample was created with Proposal Pack Networks_3

Out of the over 180 Proposal Pack styles available, these styles are also popular for this type of proposal:

Proposal Pack Computers_2
Proposal Pack Wireless_1
Proposal Pack Tech_6
Proposal Pack Networks_2

The SEO (Search Engine Optimization) Proposal is an example of a proposal using Proposal Pack to pitch the services of an SEO (Search Engine Optimization) specialist to a client to optimize their web site search results.

This is a good example to follow for any business or individual offering technical services to clients.

Used by web site and SEO (Search Engine Optimization) service providers. Used by anyone offering services to a client.

Sample proposals are completed proposals you can use as a guide when writing your own unique business proposal. Samples illustrate how a collection of templates from one Proposal Pack design was assembled together into a framework and the details filled in to complete the proposal. Sample proposals are for illustration purposes intended only to show you how to assemble and layout a proposal. Samples are not intended to be copied as-is and they do not contain all of the information found in the Proposal Pack template collections.

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general business technical technology service project pitch company department marketing advertising software hardware web internet seo search engine optimization rankings sample example proposal Jordan Consulting Group Box Diamond Harbour New Zealand www jordanconsultinggroup com Search Engine Optimization Reporting for www DuggonIndustries com March Prepared for James Duggon President Prepared Kalena Jordan Director proposal improve the search engine compatibility DuggonIndustries com ensure ranks well search engine results pages and attracts more traffic and potential customers. Proposal Number Summary Client Summary Needs Assessment Needs Assessment Goals and Objectives Project Deliverables Expected Results Methodology Time Line Budget Project Budget Qualifications About Testimonials Appendix Appendix Agreement. The Objective make the optimized Site www DuggonIndustries com more compatible with search engines and achieve higher search engine rankings for target keywords with particular emphasis attracting more potential clients via search results Client Goals. contribute significantly site visitors and web revenue targets strive for top positions for all core identified key phrases that have poor organic presence. attract more qualified visitors who are more likely convert customers Situation Analysis The web site was originally designed without consideration search engine marketing major driver traffic Instead the majority visitors were expected result offline promotion and more traditional advertising mediums which have not yet been implemented. result the site not experiencing satisfactory traffic levels Jordan Consulting Group was asked review the search engine compatibility the site. Our analysis shows that the site suffering from major search engine compatibility issues preventing from ranking highly for target search queries the major search engines. The number top search engine rankings for the site very low indicating the need for SEO and for urgency with this project. unknown optimized Site using Pay Per Click PPC advertising but immediate traffic delivery required PPC may viable short term option SEO requires long term commitment and has longer lead time Quotations create and manage PPC campaign Google AdWords and Yahoo Search Marketing are available upon request. Site Analysis prepare detailed search engine optimization proposal for optimized Site spent some hours researching your site and conducting search engine compatibility analysis cost you Having now analyzed your web site www DuggonIndustries com found the following search engine compatibility issues Poor Search Engine Ranking The site not currently ranking highly all the most popular search engines for logical search terms please see the ranking report provided with this proposal Your site may also not ranking highly search engines other countries markets that you target Untargeted Keywords Detailed keyword research may not have been conducted into the most popular search terms relating the products and services offered your site Such research can reveal what search terms you should actually use your web site body text page titles and META tags help attract your target audience via search engines Ineffective TITLE Element The TITLE Element the HTML code the home page not formatted optimized the most effective manner for the achievement high search engine rankings also contains some characters that search engines might have trouble indexing more effective Title element should developed for each page your site being optimized Ineffective META Description Tag The META Description tag the HTML code the home page not optimized the most effective manner for the achievement high search engine rankings also contains excessive keyword repetition which may trip search engine spam filters and result ranking penalty being placed the site more effective META Description should developed for each page your site being optimized Lack Sufficient Keyword Density Many site pages including the home page not contain enough body text enough target keywords within the existing body text ensure search engines consider the site relevant for logical searches relating its content The text each page needs contain adequate keyword density for search engines find the pages relevant match search queries Missing ALT IMG Attributes Your web site does not seem contain any ALT IMG attributes for images that can indexed search engines and used visually impaired visitors ALT IMG attributes are important inclusion web sites meet international usability and accessibility standards They are also useful search engines because they provide information about your site with which engines can match search queries improve search relevancy suggest that more ALT IMG attributes added the site and logical target keywords should integrated within these attributes more effective Title element should developed for each page your site being optimized. Ineffective File names The file names many your site pages contain numbers abbreviations instead keywords you use keywords within your page file names search engines can distinguish individual keywords and contributes slightly your site overall relevancy for related search queries Zero Google Page Rank The site has Google Toolbar PageRank out right now and backward links pointing meaning has poor link popularity and very few incoming links from other sites This likely because fairly new Google uses link information determine how trustworthy and popular site Sites with higher PageRank and more links are given more relevancy weight the Google algorithm and are more likely ranked higher for related search queries Consequently the site not Google radar and requires aggressive link building and blog integration get there XML Sitemap There doesn appear XML sitemap the site the expected location http www DuggonIndustries com sitemap xml The creation XML sitemap and upload Google via Webmaster Tools will ensure that Googlebot able index and list all pages the site regularly Google Hasn Indexed Entire Site According their Site Status Tool Google does not yet know about all the pages the site The creation XML sitemap will address this Ineffective Navigation Structure The existing navigation menu for the site involves JavaScript drop down menus that can indexed search engines recommend that search engine friendly text based navigation menu implemented the bottom the page complement the existing menu also recommend that link text based site map included within this menu Limited Indexing Google Although Google reports has indexed over pages your site check your site status Google reveals that Googlebot does not yet know about all your site pages This can resolved via the creation and regular submission Google Sitemap There are other search engine compatibility issues but these are the major ones search engine optimization campaign can address all your site compatibility issues and ensure your web site given the best possible opportunity achieve high rankings for your priority search terms across the major search engines and directories your target markets This will result more web traffic and the capture web site visitors that are better qualified leads for your goods and services Jordan Consulting Group proposes optimize your site set out the following section. The following complete list all project deliverables our search engine optimization service stated the contract and proposal Once Off Activity. Requirements Gathering give you questionnaire complete ensure tailor the optimization your site your exact needs. Search Engine Compatibility Report carry out detailed overview and analysis your site search engine compatibility terms HTML design page extensions link popularity TITLE and META tags link popularity body text and ALT IMG tags then provide detailed report with recommendations based our findings The report included within every proposal available stand alone product for USD. List Site Changes provide list site changes required order meet Google Webmaster Guidelines. Keyword Research Consultation undertake extensive keyword research using Keyword Discovery determine what people are typing search engines find products and services similar yours also look your competitors site find the search terms and techniques they are using their site code Then using specialist software analyze the resulting keywords and phrases for performance and determine how many other sites are competing for high rankings with the same terms Afterwards provide you with list search terms especially tailored for your site order potential ranking performance the various engines consultation with you revise and streamline the list come with four five priority search terms for each page being optimized. META Tag Creation this where draft tailored TITLE and META tags for each page being optimized utilizing prioritized search terms. META Tag Performance Testing The tags are then run through final testing check for search engine effectiveness and ranking potential across range search engines. Site Compatibility Fixes put together all the tools needed improve your site compatibility with search engines including tailored TITLE and META tags ALT IMG tags code integration instructions and other recommendations based the results our Search Engine Compatibility Report. Site Copywriting this when take look your existing site copy and with your operation make changes ensure both search engine compatible and viewer friendly This can include the addition keywords and phrases your existing body text the drafting entirely new body text for various pages ensure ranking relevancy and content satisfying both search engines and viewers. Integration Upload Changes this where your site administrators you prefer integrate the new META tags body text and other code alterations then upload the revised page your site via FTP. Ongoing Reporting Maintenance Search Engine Ranking Reports depending your chosen package supply monthly search engine ranking reports for you track improvements your site the main search engines and directories for chosen search terms for period six twelve months First set ranking account for you with our specialist search engine ranking software and run initial ranking mission establish your site ranking prior the optimization campaign You will receive report every two weeks for the first month following search engine submission then monthly for the term your contract Keep mind that search engines can take anywhere between one and twelve weeks list your site you may not notice improvements for few weeks. Rankings Maintenance ensure date listings your site rankings are monitored each month for six twelve months and each month where there has been significant drop rankings the optimization your site tweaked will also review your META tags from time time during the duration the contract ensure your target search terms keep ranking well. Campaign Performance Reporting undertake regular consulting with you ensure campaign objectives are being met also supply monthly detailed ROI reports the cost effectiveness the SEO campaign These reports are delivered Excel spreadsheet and can include detailed site visitor statistics you don already have access these sample Campaign Performance Report available upon request Performance measurement requires access your raw log files for integration into our ClickTracks analytics software. The main reason your web site not currently performing well could because partly invisible potential searchers Our search engine optimization service will turn that around for you what sort results can you expect. Plenty Top Top Top rankings the search engines measurable monthly ranking reports provided you. increase traffic your site measurable site statistics and monthly ROI reports provided you. increase pre qualified leads measurable site statistics and monthly ROI reports provided you. Thanks our focus keyword research and our cutting edge approach optimizing site page content ALL our clients are ranking the top ten results for hundreds their chosen search terms across the major search engines competing with millions sites worldwide Site traffic has increased dramatically for all our clients and more traffic means the likelihood more sales. SEO campaign generally pays for itself extremely quickly with cost efficiency unmatched any other marketing technique. Key project dates are outlined below Dates are best guess estimates and are subject change. PHASE SEARCH ENGINE OPTIMIZATION ACTIVITY TIME REQUIRED Requirements Gathering Preliminary Research Issuing you with requirements document and analyzing your responses Preparing Search Engine Compatibility Analysis for www DuggonIndustries com familiarize you with the existing search engine compatibility the site. Preparing list site changes required satisfy Google Webmaster Guidelines Analyzing your site link structure and external link popularity Analyzing your competitors sites and any available ranking reports for your site. Phone and email consultations with you determine your target market and thoroughly understand the goals your search engine optimization campaign. Approximately one week Keyword Research Analyzing the site current log files available determine what keywords visitors are currently using find your site via search engines. Conducting detailed keyword research through Keyword Discovery see Section Two determine what your target site visitors are typing search engines locate sites like yours. Recommending priority and secondary search terms that your site should target based our Keyword Discovery research. Working with you finalize the most appropriate search terms use each page your site being optimized based the above research. Approximately one week Optimization Integration Site Compatibility Fixes The drafting tailored site TITLE and META tags for www DuggonIndustries com utilizing the target search terms finalized Phase Two. The running draft META tags through testing software check for search engine effectiveness and ranking potential across range search engines. The integration target keywords into the existing search engine friendly text based site navigation structure. The creation optimized ALT IMG Attributes the renaming image and page file names and other recommendations based the results our Search Engine Compatibility Analysis. Integrating appropriate cross links between pages based our link analysis your site. Working with you and our professional copywriter create the content for additional pages and enticing site copy for pages being optimized incorporating your target search terms finalized Phase Two. Integrating the content anchor text links META tags body text site map and other code alterations into temporary site for testing and your approval before making changes your live site. Accessing your site working with your site administrators you prefer integrate all code alterations into your site and uploading revised pages the live site via FTP. Creation and uploading XML Sitemap Google LiveSearch and Yahoo Approximately two three weeks Link Building The submission the revised www DuggonIndustries com site human reviewed directories and important niche search engines our database where the site not currently listed. Optional paid submission search engines and directories that offer paid priority service. Approximately one week but weeks for search engines include your revised pages. Campaign Performance Supplying monthly search engine ranking reports for target Monthly for Measurement and Maintenance search terms commencing two weeks after the initial search engine submission. Monitoring your search rankings monthly basis editing and resubmitting the XML sitemap search engines where necessary and tweaking the site optimization from time time required maintain search rankings. Regular consultations with you ensure campaign objectives are being met Provision monthly ROI reports the effectiveness the SEO campaign requires access your site log files. six twelve months Standard Disclaimer The numbers represented above are used estimate The above Budget does way constitute warranty final price Estimates are subject change specifications are changed cost doing business changes costs for outsourced services change before being locked binding contract. Budget Disclaimer The numbers presented are used only estimate for the projects discussed The budget shown here way constitutes warranty final price Estimates are subject change project specifications are changed costs for outsourced services change before being locked binding contract Pricing United States dollars for the search engine optimization www DuggonIndustries com THE BASICS keywords phrases This package designed for companies who know nothing about search engine optimization don have the time themselves and want outsource the optimization Jordan Consulting Group includes detailed keyword research search engine compatibility fixes step step optimization your site for keywords phrases and the submission optimized pages search engines and directories via XML sitemap Jordan Consulting Group Once Off Activity Site Optimization keyword research META tag creation site compatibility fixes SEO copywriting Keyword integration link building XML site map creation upload Ongoing Activity Monthly Campaign Performance Reporting per month search engine ranking report SEO maintenance campaign performance ROI report including detailed site metrics. THE BASICS PACKAGE TOTAL OPTIMISATION COSTS USD Once Off Fees Ongoing Reporting Choices Month Contract Month Contract Ongoing Per Month Campaign Performance Reporting month free GRAND TOTAL Basics Package month reporting FEE SCHEDULE months per month months per month THE WORKS PACKAGE keywords phrases This package designed for companies who know nothing about search engine optimization don have the time themselves and want outsource the optimization Jordan Consulting Group includes Search Engine Compatibility Report SECR detailed keyword research search engine compatibility fixes XML site map creation internal external link building and step step optimization your site for keywords phrases and the submission optimized pages via XML sitemap search engines and directories Jordan Consulting Group Once Off Activity Site Optimization keyword research META tag creation HTML validation site compatibility fixes SEO copywriting Keyword integration link building XML site map creation upload Ongoing Activity Monthly Campaign Performance Reporting per month search engine ranking report ranking maintenance campaign performance ROI report including detailed site metrics. THE WORKS PACKAGE TOTAL OPTIMISATION COSTS USD Once Off Fees Ongoing Reporting Choices Month Contract Month Contract Ongoing Per Month Campaign Performance Reporting month free GRAND TOTAL Basics Package month reporting FEE SCHEDULE months per month months per month Terms Campaign fees payable monthly advance over duration contract All figures Dollars The main advantage the Works Package over the Basics Package the ability optimize the site for many more target search terms and therefore more pages ensuring the site will rank highly search engines and directories for much wider combination keyword searches and entry pages Calculating the ROI SEO campaign When considering the cost benefits investing SEO campaign good idea think about the number visitor your site takes make sale conversion and the value each visitor your business Then take your average sale amount and divide that figure arrive your cost per visitor For example you had sale for every visitors and your average sale amount was the approximate value each visitor your business would Average sale amount per visitor visitors make sale you currently had visitors your site each month and your investment SEO doubled this traffic figure which not uncommon that would bring additional worth sales your site each and every month and your investment SEO would pay for itself within months. Jordan Consulting Group Internet consultancy that helps businesses achieve the highest possible Return Investment ROI from their web sites assisted over clients improve the search engine compatibility their web sites and gain more traffic and sales result. Our company was established Australia freelance business under the trading name Web Rank founder Kalena Jordan who could see the potential growth search engine marketing services The company began with just one client but expanded rapidly due high demand branded the company Jordan Consulting Group response our natural evolvement from search engine marketing services provider into full service online consultancy. established SearchEngineCollege com online training institution offering fun easy and affordable online courses search engine optimization SEO and other search engine marketing subjects Jordan Consulting Group currently has students over countries worldwide. Jordan Consulting Group member SEO Consultants World Association Internet Marketers and SEO Pros well being experts internet marketing and online strategy our staff members are moderators and regular contributors search engine forums newsletters and discussion groups addition our hands SEO SEM experience two staff members have passed the requirements set down Google and have been awarded Google AdWords Qualified Professional status currently operate from Christchurch New Zealand. The following are testimonials from some our clients Jordan Consulting Group dedicated customer service and producing high quality work that meets the needs our clients For more details see our web site testimonial page Thanks for the SEO Sandra and are very happy with the results and our fears the stats going through the floor when the doorways were removed was not realized which are very pleased about also appreciate your flexibility have been more than happy with your work and would recommend you others Thanks again Catherine Price and Sandra Robinson Managing Directors BirthNet used the Works Package from Jordan Consulting Group Referrals and client revenue from the first site have increased dramatically over the past eight months and unreservedly recommend them for their high degree technical expertise thoroughness and integrity Andre Moore Manager Psychotherapy Group the Village New York City Just wanted thank you for the work you have done with our search engine strategy Not only have the results themselves been excellent but certainly appreciated the time you took along the way explain the process and educate terms outcomes Penny Blakeston Marketing Manager Australian Better Business Insurance. preparation for the acceptance this proposal Jordan Consulting Group has separately attached the following agreements and contracts. SEARCH ENGINE OPTIMIZATION RESELLER SERVICES AGREEMENT indicate your acceptance this proposal please print out sign date and fax email page six the attached AGREEMENT attention Kalena Jordan Jordan Consulting Group Thank you for taking the time read this proposal you have any questions please feel free contact via the details the Title page PLEASE NOTE THIS PROPOSAL VALID FOR THIRTY DAYS. NOTE See Proposal Kit Professional and Contract Pack Professional www ProposalKit com for fully written SEO services contracts which can used with your clients along with your SEO business proposals. March James Duggon President Duggon Industries Presidential Way Township City State Dear Duggon Thank you for the opportunity provide quotation for search engine optimization campaign for your web site per your recent email. you may aware SEO long term solution get your site ranking the natural free organic search results opposed pay per click search engine advertising which also provide Attached our estimate optimize your company web site for high rankings the organic search engine results and provide submissions ongoing ROI analysis detailed site visitor statistics plus pro active SEO maintenance advice and monthly campaign reporting. The easiest way navigate the document clicking the page numbers within the Table Contents page the bookmarks the left particular interest will the Needs Assessment section the proposal where discuss the existing search engine compatibility issues the web site great detail. Should you have any questions about the attached please let know you would like proceed with our consulting services you just need choose your options sign and fax email through the final page the SEO Services Agreement which will provided separately Based your competitive market and immediate requirement suggest kick things off quickly possible Our schedule for the next days filling please let know you like proceed can block some time for you our schedule. Most your questions should answered within the proposal but don hesitate let know you need any more information such client references. Thanks again for the opportunity improve the search engine visibility your site and look forward hearing from you when you had time read our proposal. Sincerely Kalena Jordan Director Jordan Consulting Group director jordanconsultinggroup com www jordanconsultinggroup com

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