
Category: Client-centered Chapters: (Summary Section)
Usage:Use the SWOT Analysis to summarize Strengths, Weaknesses, Opportunities and Threats. Providing this type of analysis helps show your prospect you have a broad understanding of their needs both internal and external to the business. You can expand on each major topic of the analysis using the additional Strengths, Weaknesses, Opportunities, and Threats templates. Strengths and weaknesses are internal factors, while opportunities and threats are external factors. Performing a detailed analysis can help you determine a course of action best suited for the client. For more about SWOT Analysis, search the Internet for additional information and tools.
Types of proposals this chapter is suited for:
General business proposals
Business plan funding proposals

Related chapters may be used in conjunction with this chapter depending on your situation. Many related chapters are intended to be used together to form a more complex and integrated proposal.
Related Chapters: 
This template is illustrated in actual use in the following Sample Proposals. Samples are also included in each Proposal Pack and illustate many of the industries and situations this template can be used for: